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2010: Digital Media in China

December 31, 2009

Interesting blog post by Matt McDougal (@sinotechian) over at the always-fascinating SinoTechBlog. In the post, Matt makes some interesting predictions for digital media in China in 2010:

  • Chinese government’s content censorship policy will broaden to include some domestic BBS, SNS or Video Sites (in 2009 most Western SNS and micro-blogging sites were blocked)
  • Social Commerce will develop;  a mixing of eCommerce and BBS/SNS meets (a kind of online shopping experience blended with real-time chat/engagement). This new area will emerge as user recommendations become increasing more important in the online purchase process
  • Social Media Monitoring will become a requirement for most companies as user generated content becomes more viral and potentially more damaging to a corporates image (not to mention their products, services or company executives)
  • Social network persona’s will become portable (or at least this is my hope). I predict that I could build a profile on Tianya and my persona could be used easily among the social media’s such as Douban or Quan360 (as examples) without re-friending everyone or developing ‘new’ profiles.
  • Western SNS will look increasingly to their Chinese compatriots for ‘inspiration‘. We saw this with Facebook’s most popular social game of late, Farmville, which was entirely inspired by “Happy Farm.”

    Thoughts?

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